Pricing
Free to the owner. Funded by the guest booking fee.
No monthly fees, no setup costs, no per-lane charges. Lane is funded entirely by a small booking fee on online reservations. You keep your revenue.
Monthly cost
$0
Setup fee
$0
Revenue
Yours
The guest booking fee is added to the guest’s total on online reservations. Walk-ins and phone bookings incur no fee.
Two paths, same platform
Choose how you go live
Free Lane Site
A complete website, hosting, online booking, lane management, league scheduling, and operations tools. Free to the owner.
Guest booking fee on online reservations
Launch with the free site- Free public website
- Free hosting on ioxlane.com
- Online lane booking & scheduling
- League & tournament management
- Customer management & CRM
- Stripe & Square support
- Gift cards, promos & campaigns
- Use your own website instead
Use Lane on Your Site
Keep the website you already have. Lane powers lane management, booking, scoring, and operations behind it.
Guest booking fee on online reservations
Use on my site- Embed booking widget on your site
- Lane management & scheduling
- League & tournament management
- Customer management & CRM
- Stripe & Square support
- Reporting & analytics
- Marketing & retention tools
- Free public website & hosting
Why this model
We only win when your lanes are booked.
No risk to try
You pay nothing to set up, nothing per month, and nothing per seat. The guest booking fee only applies when someone books online, so you earn before we do.
Aligned incentives
We only make money when your lanes are booked. That means every feature we build is designed to increase your bookings and revenue.
Replace five tools with one
Lane management, scoring, POS, league scheduling, and marketing in a single platform. No more juggling vendors or paying for integrations that barely work.
Feature comparison
Lane operations
Leagues & tournaments
Public presence
Commerce & payments
Food & beverage
Events & cosmic
Frequently asked questions
What exactly is the guest booking fee?
When a guest books a lane online through your Lane site or widget, a small service fee is added to their total. You keep 100% of your lane and F&B revenue. The fee funds the platform so you pay nothing.
What if guests book in person or by phone?
No fee. The guest booking fee only applies to online reservations. Walk-ins, phone bookings, and league registrations processed at the front desk incur no platform fee.
Can I use my existing website?
Yes. The "Use Lane on Your Site" plan lets you embed the booking widget on any website. Guests book through the widget and you manage everything from the Lane dashboard.
Do I need to switch payment processors?
No. Lane supports both Stripe and Square. Connect whichever you already use, or set up a new account during onboarding.
Is league and tournament management included?
Yes, in both plans. USBC-compliant scoring, bracket management, scheduling, standings, and handicap calculations are all included at no extra cost.
Can I manage food and beverage from Lane?
Yes. Menu management, kitchen ticket workflow, lane-side ordering, and tab management are included. Your kitchen sees orders in real time.
Start running your center from one dashboard.
No credit card required. No contract. Set up your lanes, leagues, and menus in minutes.